Writing articles for online users is very much different from writing for traditional media. The internet is all about search engine optimization (SEO) and every writer should keep this in mind if they want their articles to be found in the online arena. Everything you’ve learned about writing articles still apply but it’s important that you know how to properly optimize your content and make them search engine-friendly. Here’s how you can do that:

1. Content. First thing to do is put together a great content or something that your readers will find worthwhile. Start by choosing topics that are in-demand or those that are constantly being searched for on search engines. Research your topics thoroughly and obtain information from relevant sources. Kick-start your articles with enticing headlines followed by attention-grabbing, engaging lead paragraph. Your article body must contain all sorts of information needed to fully educate your readers. They must also be well-written, short, and easy to understand. In addition, they must also be concise and they must not contain blatant ads.

2. Keywords. Now that you have the articles, the next thing to do is to properly insert the keywords that you’re targeting on your content. It’s important that you place them on your headlines. It’s much better if you can make them the first words of your titles. Place them on the first or last sentences of your first and last paragraph so search spiders can easily see them. Then, sprinkle the remaining keywords on the middle. To avoid using the same words over and over again, find the synonyms of these keywords and use them on your content.