Here are some tips to be able to engage your readership even more:

1. Be innovative and offer your readers a new experience. It is OK to court controversy, be provocative or put forward your arguments. In this way, people will not only enjoy your articles but they will remember you.

2. Catch the eye of the reader. Use headlines and topic titles that draw the viewer in. You need people to read what you have written and the best way is to make them interested right from the start.

3. Let your audience read. You should not write in a way that will confuse, insult or alienate your audience. Write clearly and concisely, paying particular attention to the correct jargon or language for the niche.

4. Be friendly. Many people can come across stuffy in their writing. You need to engage your audience as much as possible – see them as your friends and speak to them warmly and affectionately.

5. Structure your article. Use introductions, paragraphs and conclusions. Your audience expects it. Make sure you stick to the topic or theme.

6. Write skimmably. People like to skim so help them to do it. They are looking for something to catch their eye and often do not wish to wade through piles of junk to get it. Use short sentences and paragraphs, write using notes and bullet points and use subheadings where appropriate to break up the text.

Warming up your audience and giving them a pleasant experience will make your articles more productive.