How to Write Powerful Titles
Sunday, November 1, 2009 20:13You might have heard this before but let me just say it again; 98% of your success in article marketing relies heavily on your titles. Your titles’ job is to capture the attention of online users and convince them to read your articles. If your titles are ineffective, there is no way that your article marketing campaign will succeed.
Here’s how you can write extremely powerful titles:
1. Learn from the experts. I wouldn’t lie about it; writing compelling titles is pretty tough. That is why, it would work to your advantage if you seek help from people who have been there and done that. These experts can give you compelling tips and effective guidelines on how you can make your titles impacting and attention-grabbing.
2. Use keywords. These are the terms that you can use to target the emotional hot buttons or pains of your target readers so you can easily get them to pay attention. If they are suffering from serious weight gain for example, you can use this title “obesity can kill you.” This title will surely arouse their curiosity and they’ll read your articles in a heartbeat to get information as to how they can save their lives.
3. Make them intriguing. Simplicity isn’t the best way to spark interest in the online arena. You can boost your open rate if you use titles that are intriguing. For example, instead of using “house buying tips” you can use “7 Secrets Your Real Estate Agent will not Tell You”. The last one is more compelling and more thought-provoking, right?
