Business Mailing List
Monday, December 29, 2008 14:30We are living in a flat world. Business today has crossed all the boundaries which are evident from the fact that you order for a Pepsi/Coke in the remotest places of Africa and possibility is that you will get it. How much you are successful in a business today, is determined by your networking skills. By networking skills we mean by identify right business partners or collaborator and maintaining a long term relationship with them to gain competitive advantage. Moreover in an IT savvy world most of the businesses are done over internet via email and other internet tools. So the main aspect of any business is acquiring key contacts, managing them and using them.
And here comes the concept of Business Mailing List. Business Mailing List is a comprehensive list of all the business contacts that may help you in expanding your existing business, help in identifying businesses which need your products or services or help in venturing in to new business avenues. The main purpose of Business mailing list is to enhance B2B opportunities.
Business mailing list can be managed by the organization itself or can be acquire this list from some of the external entities. The cost and resources involved to manage a business mailing list includes cost of the personnel who manages this list and infrastructure cost which includes database and other related costs. An organization can also buy business mailing list from the external entities these are mailing list broker companies which have a huge database containing millions of business mailing contacts; this business mailing list is provided by brokers at specified sum.
A typical business mailing list consist of following heads
- Company Name
- Company’s business description
- Branches
- Name of key contact persons in each branch
- Mailing Address of each branch
- Phone and Fax number of each branch
- Email addresses
- Company URL
After having all the data for business mailing list, there is need for easy and fast retrieval of the data from the database as per the requirement. Therefore there is a need to have facility to find out records by region, zip code or company name. This can be achieved by applying indexes frequently used searches.
Some of the business mailing lists providing companies are
Melissa Data (www.melissadata.com)
Vertexera (www.vertexera.com )
Allmediainc (www.allmediainc.com )
Marticworldwide (www.martinworldwide.net )
Infousa (www.infousa.com )
Below is a scenario of how a business mailing list can help in generating businesses
Scenario:
I am resident of India and have a farm of mangoes, after selling these mangoes to Indian market I am still left with lot of mangoes, I want to export these mangoes to US, UK and European countries what should I do?
The answer is simple get hold of a business mailing list related to your business; find a partner in US, contact him/her and here starts your business of mango exports where all the stakeholders are in a win-win situation i.e. you, the partner and the customers.
That is the power of business mailing list, that it can generate businesses out of nothing. Thus a good business mailing is a valuable asset of a company.
